CERTIFIED Digital Marketing Analytics (DMA) The DMA spans attribution modeling, cohort analysis, and conversion funnel optimization alongside advanced segmentation techniques. You’ll navigate Google Analytics 4 configurations, SQL-based data querying, and dashboard design principles. Privacy-first measurement strategies?including first-party data collection and consent-driven analytics?round out the technical foundations you need to interpret user behavior at scale.
| Exam Name | CERTIFIED Digital Marketing Analytics |
| Exam Code | DMA |
| Format | PDF & Practice Test Engine |
| Target Year | 2026 Updated |
| Features | 100% Verified Q&As |
