Basic Marketing Research Using Microsoft Excel Data Analysis, 1e Pearson Edition By Burns Excel’s data analysis functions run deeper than most marketers expect. This exam digs into pivot tables, regression analysis, and statistical testing?tools that separate casual spreadsheet users from researchers who extract meaningful insights. Burns’ curriculum pushes beyond simple filtering to cover hypothesis validation and multivariate techniques that real market research depends on.
| Exam Name | Basic Marketing Research Using Microsoft Excel Data Analysis, 1e Pearson Edition By Burns |
| Format | PDF & Practice Test Engine |
| Target Year | 2026 Updated |
| Features | 100% Verified Q&As |
